[This book is] a quick course for marketing and advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course, or for self-study. [...]
Key Features of the Book:
- A wide range of material targeting key areas of marketing, advertising, and corporate communication
- Tip boxes addressing key language points, useful phrases, and strategies
- Did You Know? boxes addressing language and cultural issues
- Stimulating role-plays for pairwork and group tasks
- Starter section at the beginning of each unit with warm-up and awareness-raising activities
- Output section at the end of each unit with activities to encourage discussion and reflection
- Appendix including an answer key, transcript, A-Z wordlist, and a glossary of marketing terms

CDRom:
- Realistic listening extracts
- Interactive exercises to practise communication, useful phrases, and vocabulary.
[Résumé éditeur]

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