[This book] contains 50 units covering a wide variety of marketing vocabulary. Topics include marketing basics, the full marketing mix, research, PR, and marketing communications. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons, and is suitable for intermediate and upper intermediate students.
It draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology. [...]
- Presents and explains vocabulary items in context with a range of practice activities [...].
- Includes a comprehensive, learner-friendly answer key and index.
[Résumé éditeur]

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